Southwest Schemes and it Works

In what seems to be a recurring theme for 2021, another airline is having an anniversary contest in an attempt to generate marketing buzz, and, unfortunately, it’s working. (It worked for AA and United too.) Who’s next? If it’s a big US carrier, the only real option is Delta. I’m resolving right now to not fall into writing about a Delta anniversary scheme because at least once this year I don’t want to be played by an airline’s marketing department.

Anyway, Southwest has a 50th anniversary game going between now and June 18 at this link. You can enter once per day per Rapid Rewards account. My P2 won 50 Rapid Rewards points and I won nothing and got played. (That said, I did end up winning about 18,000 miles in the AA sweepstakes, so I will be playing this Southwest one daily, unless it plays me, amirite?)

Live capture of Southwest’s marketing department scheming.

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