Let’s start with a PSA and a disclaimer, but in reverse order: I don’t work in marketing and I have no formal training in marketing, so smart money would ignore anything I have to say about the subject. With that out of the way, dear marketers: If you want to make a splash, maybe don’t wait until the second half of the first week in colloquial summer to launch a campaign.
With that out of the way, let’s talk about some new marketing campaigns.
- IHG has a targeted summer promotion for double elite night credits, maximum five, through July 31. Registration is required.
- The American Express Delta cards have new sign-up bonuses:
– Gold (via dummy booking): 60,000 miles + $500 credit after $3,000 spend in six months and a single Delta purchase
– Gold: 90,000 SkyMiles after $5,000 spend in six months
– Platinum: 100,000 SkyMiles after $6,000 spend in six months
– Reserve: 125,000 SkyMiles after $9,000 spend in six months
– Business Gold: 90,000 SkyMiles after $6,000 spend in six months
– Business Platinum: 100,000 SkyMiles after $8,000 spend in six months
– Business Reserve: 125,000 SkyMiles after $15,000 spend in six months
These are all available via referral, except for the dummy booking version. If you’re going for one where a referral is available, use a friend’s link and make their day. - The Chase Marriott Bonvoy Boundless Visa has a heightened sign-up bonus of 125,000 points and a free-night certificate worth up to 50,000 points after $3,000 spend in three months.
- The Rakuten portal has a $90 or 9,000 point offer for new Chase Freedom Unlimited applications, which have their own $200 or 20,000 point bonus after $500 spend in three months.
On the subject of marketing, exactly who at Chase / Rakuten thought a guy either inhaling or exhaling a big line of smoke was exactly what the public needed to entice them to sign up for a Freedom Unlimited? - The American Express Delta cards have added new benefits:
– Gold, Platinum, and Reserve cards, both personal and business, get a second free checked bag
– Personal Gold cards get a (lame) $10 monthly statement credit on rideshare
One of these is objectively nice, and one seems nice but is really just more work for you. - Frontier has a contest for a free Go-Wild pass and a $100 TaskRabbit promo code. Someone’s going to win these, and it might as well be one of you.
With the previous marketing disclaimer still in full force, Frontier did a good job of making you look twice at their promo, good show. (Thanks to David)
Have a nice weekend friends!
Actually, maybe some promotions are better launched in the second half of the first week of summer. (Thanks to Lea)