On any given week in a WhatsApp group, Telegram forum, slack channel, or some other medium at least twice I see the question: “What are the buying limits for [bulk third party gift card brand] at Kroger?”. When there’s a 4x, 6x, or 8x fuel points sale the question also multiplies by the same amount.

For my own internet sanity I compiled everything we know about Kroger third party gift card limits:

General Limits

Kroger and Kroger affiliates can sell up to $1,999.99 in gift cards at regular registers or at self check-out. Most stores don’t need cashier intervention at self check-out for big purchases, but there are a couple of Kroger chains that need a cashier override for $500.01 or higher in purchases, whether or not gift cards are included.

If you move from regular registers to customer service counters, you can buy up to $10,000 – $18,000 worth of third party gift cards in a single transaction, depending on region. Some regions have a register enforced limit of $12,000 to $18,000 per-hour, per-store too.

Brand Specific Limits

Several brands have specific limits in addition to the above:

  • BestBuy: $1,000 per 10 minutes, store-wide
  • Apple: $500 per transaction

Unfortunately, taking these cards to a customer service desk doesn’t remove the limits. It is possible to bypass the BestBuy limit if your store sells the right type of Happy cards though, because Happy cards don’t have specific limits and some of them can be swapped to BestBuy at home after purchase.

Missing Fuel Points

There’s another type of limit that hits third party gift card resellers, and I think it’s an artifact of bad IT rather than an intentional limit: The same Kroger account won’t earn fuel points on back-to-back transactions in the same 60 seconds for the same dollar amount. So, if you’re wanting to run 20 Apple card purchases back-to-back, either wait a full 60 seconds between transactions or add a random, small value item in with each purchase.

Swipe Limits

Kroger stores are limited to six transactions with the same card per rolling 24 hours. Bypassing this with an American Express card is easy with authorized user or employee cards because each gets their own number, but bypassing on most other issuer’s networks is harder because those cards typically have the same number as the primary account.


The above limits are actually documented in the customer service operations manual at Kroger, but that doesn’t mean that employees don’t also try and make up their own rules (like peanut butter should be on sushi) or ignore the written limits. When that happens you’ve got plenty of options but typically building a rapport and trying again will make for a good long term option. Be in this for the long haul.

Happy Tuesday!

Didn’t believe peanut butter sushi was a thing did you?

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