There’s been recent discussion on both reddit and MEAB slack about American Express no-lifetime language (NLL) links, but information is scattered and not always consistent. So, let’s discuss:

Generic No-Lifetime Language Links

There are a few different flavors of no-lifetime language (NLL) business links out there. First, the generic versions which are always around and were last discussed here in April of last year:

The generic links are worth checking periodically, sometimes not a single one will work for a given account one day, and then all of them work the next day; American Express’s targeting changes quickly. It’s easy to pick out a generic link because the full URL is readable, something like: 

https://www.americanexpress.com/en-us/campaigns/small-business/bundles/business-gold-employee-card

I consider generic NLL links as completely safe for any account because they’re targeted, and American Express will prevent the application from processing if you’re not targeted.

Offer Code Specific No-Lifetime Language Links

Other times we’ll see offer code specific no-lifetime language (NLL) business links out there, such as the 250,000 Membership Rewards link that was hidden in this post. Those links look like:

https://www.americanexpress.com/us/credit-cards/card-application/apply/business-platinum-charge-card/61303-9-0/#

The main distinguishing factor is the number at the end of the URL, an offer or marketing code. These links fall on a range from safe to scary. 

It can be tricky to tell where a given link lies on that spectrum, but the scariest ones are “post-targeted” links, meaning that the link bypasses the targeting check part of an application workflow. You can typically tell if a link is post-targeted because the application flow doesn’t have anywhere for the popup to appear, it’s a single page with a submit application link at the end that doesn’t even need you to login.

Clawbacks and Shutdowns

What does unsafe mean when you’re using a link? It means one of two things:

I’m unaware of any shutdowns from using generic NLL links, ever. I am aware of of shutdowns for using offer code specific post-targeted NLL links, but the last confirmed data point is a couple of years old, which seems to mean that American Express cares less about post-targeted links than they used to for some unknown reason.

Going Plaid

This wouldn’t be MEAB if we didn’t discuss the possibility of a bit of shenanigan-like behavior, so let’s dive in friends: If you stumble upon an offer code specific NLL and you’re targeted for a generic NLL at the same time, you can probably be approved for both on the same day. Additionally, if you stumble upon a few different offer code specific links, you can probably be approved for both of those on the same day too. Always be probing!

American Express going plaid.
  1. The Citi Shop Your Way Rewards Mastercard, an original MEAB Unsung Hero, now allows for points redemption to Visa e-gift cards at the same redemption rate as other gift cards, making this the new best points cash-out option and making the card even more valuable.
  2. Lowe’s has an in-store promotion for a $15 Lowe’s gift card with the purchase of a $200 Mastercard gift card. The Mastercards are Pathward and have an activation fee of $5.95 to $7.95 depending on the variety, and the resale rates on the Lowe’s card are between 82% and 84% making this a profitable deal without considering credit card rewards.

    There’s a limit of two per $15 Lowe’s cards per email address, but someone told me it’s possible to get more than one email address. I know, sounds weird right?
  3. Fake Points Travel Blogger notes that the Bilt credit card company (Bilt Technologies, Inc) is suing another company also named Bilt (technically BILT, Inc) over trademark infringement for a mobile app that’s existed longer than credit card company, and that lawsuit spawned a counter-suit. Also revealed in court filings is that since its inception, the credit card Bilt has made a total of $41.4 million in revenue through January of this year.

    The action item on this one? Start thinking up new names for the Bilt rewards program and share them around your circles. I can’t wait to hear what you come up with.
  4. Reader Kevin was the first to let me know that there’s good (?) news to go along with yesterday’s bad news that Walmart has $3.74 load fees BlueBird cards: You can now load BlueBird cards at Family Dollar fee-free, just like with Serve cards.
  5. You’d better sit down for this, because I think you’re going to be blown away, err, wait. The opposite actually:

    Staples will be selling fee free $200 Visa gift cards in-store starting Sunday and running through the following Saturday, limit eight per transaction. As usual, try for multiple transactions back-to-back to minimize the time spent in a 12,000 square foot store manned by two employees, one of whom is in the back room watching TikTok.
  6. American Express’s Delta co-brand cards have increased sign up bonuses:

    Personal Gold: 75,000 SkyMiles after $2,000 spend in six months
    – Personal Platinum: 75,000 SkyMiles and 10,000 MQM after $5,000 spend in six months
    – Personal Reserve: 100,000 SkyMiles and 10,000 MQM after $5,000 spend in six months

    AmEx used their random number generator with these offers so if you don’t see them, switch browsers, go incognito, connect to a VPN, try mobile, yell at Richard Kerr between lawsuits, or something similar until you do see them. (Thanks to rep-swe)

Have a nice weekend!

The real surprise isn’t Staples, it’s what’s at the bottom of the slide.

  1. The Citi Shop Your Way Rewards Mastercard, an original MEAB Unsung Hero, now allows for points redemption to Visa e-gift cards at the same redemption rate as other gift cards, making this the new best points cash-out option and making the card even more valuable.
  2. Lowe’s has an in-store promotion for a $15 Lowe’s gift card with the purchase of a $200 Mastercard gift card. The Mastercards are Pathward and have an activation fee of $5.95 to $7.95 depending on the variety, and the resale rates on the Lowe’s card are between 82% and 84% making this a profitable deal without considering credit card rewards.

    There’s a limit of two per $15 Lowe’s cards per email address, but someone told me it’s possible to get more than one email address. I know, sounds weird right?
  3. Fake Points Travel Blogger notes that the Bilt credit card company (Bilt Technologies, Inc) is suing another company also named Bilt (technically BILT, Inc) over trademark infringement for a mobile app that’s existed longer than credit card company, and that lawsuit spawned a counter-suit. Also revealed in court filings is that since its inception, the credit card Bilt has made a total of $41.4 million in revenue through January of this year.

    The action item on this one? Start thinking up new names for the Bilt rewards program and share them around your circles. I can’t wait to hear what you come up with.
  4. Reader Kevin was the first to let me know that there’s good (?) news to go along with yesterday’s bad news that Walmart has $3.74 load fees BlueBird cards: You can now load BlueBird cards at Family Dollar fee-free, just like with Serve cards.
  5. You’d better sit down for this, because I think you’re going to be blown away, err, wait. The opposite actually:

    Staples will be selling fee free $200 Visa gift cards in-store starting Sunday and running through the following Saturday, limit eight per transaction. As usual, try for multiple transactions back-to-back to minimize the time spent in a 12,000 square foot store manned by two employees, one of whom is in the back room watching TikTok.
  6. American Express’s Delta co-brand cards have increased sign up bonuses:

    Personal Gold: 75,000 SkyMiles after $2,000 spend in six months
    – Personal Platinum: 75,000 SkyMiles and 10,000 MQM after $5,000 spend in six months
    – Personal Reserve: 100,000 SkyMiles and 10,000 MQM after $5,000 spend in six months

    AmEx used their random number generator with these offers so if you don’t see them, switch browsers, go incognito, connect to a VPN, try mobile, yell at Richard Kerr between lawsuits, or something similar until you do see them. (Thanks to rep-swe)

Have a nice weekend!

The real surprise isn’t Staples, it’s what’s at the bottom of the slide.

  1. The Citi Shop Your Way Rewards Mastercard, an original MEAB Unsung Hero, now allows for points redemption to Visa e-gift cards at the same redemption rate as other gift cards, making this the new best points cash-out option and making the card even more valuable.
  2. Lowe’s has an in-store promotion for a $15 Lowe’s gift card with the purchase of a $200 Mastercard gift card. The Mastercards are Pathward and have an activation fee of $5.95 to $7.95 depending on the variety, and the resale rates on the Lowe’s card are between 82% and 84% making this a profitable deal without considering credit card rewards.

    There’s a limit of two per $15 Lowe’s cards per email address, but someone told me it’s possible to get more than one email address. I know, sounds weird right?
  3. Fake Points Travel Blogger notes that the Bilt credit card company (Bilt Technologies, Inc) is suing another company also named Bilt (technically BILT, Inc) over trademark infringement for a mobile app that’s existed longer than credit card company, and that lawsuit spawned a counter-suit. Also revealed in court filings is that since its inception, the credit card Bilt has made a total of $41.4 million in revenue through January of this year.

    The action item on this one? Start thinking up new names for the Bilt rewards program and share them around your circles. I can’t wait to hear what you come up with.
  4. Reader Kevin was the first to let me know that there’s good (?) news to go along with yesterday’s bad news that Walmart has $3.74 load fees BlueBird cards: You can now load BlueBird cards at Family Dollar fee-free, just like with Serve cards.
  5. You’d better sit down for this, because I think you’re going to be blown away, err, wait. The opposite actually:

    Staples will be selling fee free $200 Visa gift cards in-store starting Sunday and running through the following Saturday, limit eight per transaction. As usual, try for multiple transactions back-to-back to minimize the time spent in a 12,000 square foot store manned by two employees, one of whom is in the back room watching TikTok.
  6. American Express’s Delta co-brand cards have increased sign up bonuses:

    Personal Gold: 75,000 SkyMiles after $2,000 spend in six months
    – Personal Platinum: 75,000 SkyMiles and 10,000 MQM after $5,000 spend in six months
    – Personal Reserve: 100,000 SkyMiles and 10,000 MQM after $5,000 spend in six months

    AmEx used their random number generator with these offers so if you don’t see them, switch browsers, go incognito, connect to a VPN, try mobile, yell at Richard Kerr between lawsuits, or something similar until you do see them. (Thanks to rep-swe)

Have a nice weekend!

The real surprise isn’t Staples, it’s what’s at the bottom of the slide.

  1. The Citi Shop Your Way Rewards Mastercard, an original MEAB Unsung Hero, now allows for points redemption to Visa e-gift cards at the same redemption rate as other gift cards, making this the new best points cash-out option and making the card even more valuable.
  2. Lowe’s has an in-store promotion for a $15 Lowe’s gift card with the purchase of a $200 Mastercard gift card. The Mastercards are Pathward and have an activation fee of $5.95 to $7.95 depending on the variety, and the resale rates on the Lowe’s card are between 82% and 84% making this a profitable deal without considering credit card rewards.

    There’s a limit of two per $15 Lowe’s cards per email address, but someone told me it’s possible to get more than one email address. I know, sounds weird right?
  3. Fake Points Travel Blogger notes that the Bilt credit card company (Bilt Technologies, Inc) is suing another company also named Bilt (technically BILT, Inc) over trademark infringement for a mobile app that’s existed longer than credit card company, and that lawsuit spawned a counter-suit. Also revealed in court filings is that since its inception, the credit card Bilt has made a total of $41.4 million in revenue through January of this year.

    The action item on this one? Start thinking up new names for the Bilt rewards program and share them around your circles. I can’t wait to hear what you come up with.
  4. Reader Kevin was the first to let me know that there’s good (?) news to go along with yesterday’s bad news that Walmart has $3.74 load fees BlueBird cards: You can now load BlueBird cards at Family Dollar fee-free, just like with Serve cards.
  5. You’d better sit down for this, because I think you’re going to be blown away, err, wait. The opposite actually:

    Staples will be selling fee free $200 Visa gift cards in-store starting Sunday and running through the following Saturday, limit eight per transaction. As usual, try for multiple transactions back-to-back to minimize the time spent in a 12,000 square foot store manned by two employees, one of whom is in the back room watching TikTok.
  6. American Express’s Delta co-brand cards have increased sign up bonuses:

    Personal Gold: 75,000 SkyMiles after $2,000 spend in six months
    – Personal Platinum: 75,000 SkyMiles and 10,000 MQM after $5,000 spend in six months
    – Personal Reserve: 100,000 SkyMiles and 10,000 MQM after $5,000 spend in six months

    AmEx used their random number generator with these offers so if you don’t see them, switch browsers, go incognito, connect to a VPN, try mobile, yell at Richard Kerr between lawsuits, or something similar until you do see them. (Thanks to rep-swe)

Have a nice weekend!

The real surprise isn’t Staples, it’s what’s at the bottom of the slide.

  1. The Citi Shop Your Way Rewards Mastercard, an original MEAB Unsung Hero, now allows for points redemption to Visa e-gift cards at the same redemption rate as other gift cards, making this the new best points cash-out option and making the card even more valuable.
  2. Lowe’s has an in-store promotion for a $15 Lowe’s gift card with the purchase of a $200 Mastercard gift card. The Mastercards are Pathward and have an activation fee of $5.95 to $7.95 depending on the variety, and the resale rates on the Lowe’s card are between 82% and 84% making this a profitable deal without considering credit card rewards.

    There’s a limit of two per $15 Lowe’s cards per email address, but someone told me it’s possible to get more than one email address. I know, sounds weird right?
  3. Fake Points Travel Blogger notes that the Bilt credit card company (Bilt Technologies, Inc) is suing another company also named Bilt (technically BILT, Inc) over trademark infringement for a mobile app that’s existed longer than credit card company, and that lawsuit spawned a counter-suit. Also revealed in court filings is that since its inception, the credit card Bilt has made a total of $41.4 million in revenue through January of this year.

    The action item on this one? Start thinking up new names for the Bilt rewards program and share them around your circles. I can’t wait to hear what you come up with.
  4. Reader Kevin was the first to let me know that there’s good (?) news to go along with yesterday’s bad news that Walmart has $3.74 load fees BlueBird cards: You can now load BlueBird cards at Family Dollar fee-free, just like with Serve cards.
  5. You’d better sit down for this, because I think you’re going to be blown away, err, wait. The opposite actually:

    Staples will be selling fee free $200 Visa gift cards in-store starting Sunday and running through the following Saturday, limit eight per transaction. As usual, try for multiple transactions back-to-back to minimize the time spent in a 12,000 square foot store manned by two employees, one of whom is in the back room watching TikTok.
  6. American Express’s Delta co-brand cards have increased sign up bonuses:

    Personal Gold: 75,000 SkyMiles after $2,000 spend in six months
    – Personal Platinum: 75,000 SkyMiles and 10,000 MQM after $5,000 spend in six months
    – Personal Reserve: 100,000 SkyMiles and 10,000 MQM after $5,000 spend in six months

    AmEx used their random number generator with these offers so if you don’t see them, switch browsers, go incognito, connect to a VPN, try mobile, yell at Richard Kerr between lawsuits, or something similar until you do see them. (Thanks to rep-swe)

Have a nice weekend!

The real surprise isn’t Staples, it’s what’s at the bottom of the slide.

  1. The Citi Shop Your Way Rewards Mastercard, an original MEAB Unsung Hero, now allows for points redemption to Visa e-gift cards at the same redemption rate as other gift cards, making this the new best points cash-out option and making the card even more valuable.
  2. Lowe’s has an in-store promotion for a $15 Lowe’s gift card with the purchase of a $200 Mastercard gift card. The Mastercards are Pathward and have an activation fee of $5.95 to $7.95 depending on the variety, and the resale rates on the Lowe’s card are between 82% and 84% making this a profitable deal without considering credit card rewards.

    There’s a limit of two per $15 Lowe’s cards per email address, but someone told me it’s possible to get more than one email address. I know, sounds weird right?
  3. Fake Points Travel Blogger notes that the Bilt credit card company (Bilt Technologies, Inc) is suing another company also named Bilt (technically BILT, Inc) over trademark infringement for a mobile app that’s existed longer than credit card company, and that lawsuit spawned a counter-suit. Also revealed in court filings is that since its inception, the credit card Bilt has made a total of $41.4 million in revenue through January of this year.

    The action item on this one? Start thinking up new names for the Bilt rewards program and share them around your circles. I can’t wait to hear what you come up with.
  4. Reader Kevin was the first to let me know that there’s good (?) news to go along with yesterday’s bad news that Walmart has $3.74 load fees BlueBird cards: You can now load BlueBird cards at Family Dollar fee-free, just like with Serve cards.
  5. You’d better sit down for this, because I think you’re going to be blown away, err, wait. The opposite actually:

    Staples will be selling fee free $200 Visa gift cards in-store starting Sunday and running through the following Saturday, limit eight per transaction. As usual, try for multiple transactions back-to-back to minimize the time spent in a 12,000 square foot store manned by two employees, one of whom is in the back room watching TikTok.
  6. American Express’s Delta co-brand cards have increased sign up bonuses:

    Personal Gold: 75,000 SkyMiles after $2,000 spend in six months
    – Personal Platinum: 75,000 SkyMiles and 10,000 MQM after $5,000 spend in six months
    – Personal Reserve: 100,000 SkyMiles and 10,000 MQM after $5,000 spend in six months

    AmEx used their random number generator with these offers so if you don’t see them, switch browsers, go incognito, connect to a VPN, try mobile, yell at Richard Kerr between lawsuits, or something similar until you do see them. (Thanks to rep-swe)

Have a nice weekend!

The real surprise isn’t Staples, it’s what’s at the bottom of the slide.

  1. The Citi Shop Your Way Rewards Mastercard, an original MEAB Unsung Hero, now allows for points redemption to Visa e-gift cards at the same redemption rate as other gift cards, making this the new best points cash-out option and making the card even more valuable.
  2. Lowe’s has an in-store promotion for a $15 Lowe’s gift card with the purchase of a $200 Mastercard gift card. The Mastercards are Pathward and have an activation fee of $5.95 to $7.95 depending on the variety, and the resale rates on the Lowe’s card are between 82% and 84% making this a profitable deal without considering credit card rewards.

    There’s a limit of two per $15 Lowe’s cards per email address, but someone told me it’s possible to get more than one email address. I know, sounds weird right?
  3. Fake Points Travel Blogger notes that the Bilt credit card company (Bilt Technologies, Inc) is suing another company also named Bilt (technically BILT, Inc) over trademark infringement for a mobile app that’s existed longer than credit card company, and that lawsuit spawned a counter-suit. Also revealed in court filings is that since its inception, the credit card Bilt has made a total of $41.4 million in revenue through January of this year.

    The action item on this one? Start thinking up new names for the Bilt rewards program and share them around your circles. I can’t wait to hear what you come up with.
  4. Reader Kevin was the first to let me know that there’s good (?) news to go along with yesterday’s bad news that Walmart has $3.74 load fees BlueBird cards: You can now load BlueBird cards at Family Dollar fee-free, just like with Serve cards.
  5. You’d better sit down for this, because I think you’re going to be blown away, err, wait. The opposite actually:

    Staples will be selling fee free $200 Visa gift cards in-store starting Sunday and running through the following Saturday, limit eight per transaction. As usual, try for multiple transactions back-to-back to minimize the time spent in a 12,000 square foot store manned by two employees, one of whom is in the back room watching TikTok.
  6. American Express’s Delta co-brand cards have increased sign up bonuses:

    Personal Gold: 75,000 SkyMiles after $2,000 spend in six months
    – Personal Platinum: 75,000 SkyMiles and 10,000 MQM after $5,000 spend in six months
    – Personal Reserve: 100,000 SkyMiles and 10,000 MQM after $5,000 spend in six months

    AmEx used their random number generator with these offers so if you don’t see them, switch browsers, go incognito, connect to a VPN, try mobile, yell at Richard Kerr between lawsuits, or something similar until you do see them. (Thanks to rep-swe)

Have a nice weekend!

The real surprise isn’t Staples, it’s what’s at the bottom of the slide.