I didn’t understand what Happy Cards were or how they worked for a few years and I missed out on plenty of deals as a result. Don’t miss out like me. They’re an obtuse product on the surface, but it’s all actually quite easy. There are two flavors:
Physical Happy Cards
These cards are made of genuine, bona fide
electrified, six-car monorail plastic, just like non-premium credit cards, debit cards, or most other gift cards. These are the less desirable version for a gift card reseller because you have to go through a third party store (i.e. GameStop) with the Happy card to buy a gift card that you can actually sell. Often you can shop online at that third party store rather than making a trip to a brick and mortar location though. My favorite use case for the physical flavor is to use a “Happy Treats” card at gamestop.com to purchase an electronic Steam gift card, which has resale rates of 90-93%. Often you can buy Happy Treats cards at a 20-25% discount.
An interesting side note: these gift cards are really just Visa gift cards that are hard coded to work only at certain merchants. As a result, there were loopholes that let you cash them out in the past. Happy has since plugged all the holes that I’ve seen discussed in private groups, but there may still be more.
Electronic Happy Cards
These cards are really just an email with a digital code. You use the digital code at happycards.com to exchange it for a store gift card, which is also electronic and directly resellable. These are great because after a few clicks, your deal is complete and you can move on, no physical cards or trips to the store to worry about. I always prefer this flavor to the physical because it literally takes about two minutes and you’re done.
There are dozens of types of Happy cards, for example: “Happy Treats”, “Happy Mom”, “Happy Dad”, “Happy You”, etc. The only difference between all of the types is where they can be used. For example, Happy Treats can be used at Regal, GameStop, Cold Stone, Yankee Candle, Ulta, and Sally. You’ll also find that the same stores will appear on multiple types of Happy Cards: GameStop shows up on Happy Treats, Happy You, Happy Dad, Happy Grad, and probably others.
There are great deals to be had on Happy cards throughout the year, especially around major holidays (like I don’t know, maybe Labor Day for example?) Watch for them — they’ll almost always turn into credit card spend, profit, and sometimes portal cash back.