The MMS Backstory
In the early days of churning, there was a popular blog named Million Mile Secrets. It’s long gone now, at least inasmuch as it’s been effectively inactive since 2021 (and it was effectively useless years before that). There was a time, however, that the blog was great for newbies and also for bringing new voices into the community every week. At some point though it morphed into a churning reality TV show turned credit card article, and then just abruptly stopped. (Curious about the reality TV aspect? I guess google MMS Darius Emily or wait for the Netflix mini-series.)
It’s an interesting case study because from the site’s early days until it’s implosion, it went from having a codified rule saying they’d always present the best offer available card whether or not it paid them (they called it the mother-in-law rule and later mostly scrubbed that from the internet until only vestiges remained), and ended up as the kind of site that had 27 links to an affiliate Chase Sapphire Preferred link, all of which were worse than the publicly available bonus. Basically the site’s progression evolved like:
- Always show the best offer
- Hold off on posting about a best offer until an affiliate link comes in
- Show an affiliate link, but note in small print that there’s a better offer elsewhere
- Only show affiliate links, but tag some of them as best offer
- Channel Olivia Rodrigo, and decide to push whatever earns the most commission
Why bring this up now?
The IHG Business 200,000 Point Offer
On Monday night, the Chase IHG Business card released a highest ever 200,000 point sign-up bonus. Cool I guess, right? Yes, but that’s not the point. The point is that basically every big blog out there didn’t write about it until yesterday, even some of the “good ones”. Why did they wait until yesterday? I’ll give you a hint, it starts with an “a” and ends with “ffiliate link”. In other words, they’re on step (2) of the MMS playbook.
Now do I think the “good ones” are headed for step (3)? Generally speaking, no I don’t. But I do think you should know the motivations of the content you’re consuming, and you should know exactly how much your favorite affiliate blog is willing to withhold about a deal until they can be paid for it. But don’t take my word for it, it’s easy to go look around and see when your favorite sources wrote about the offer. For bonus points, check and see if they told you that the offer’s available via referral from P2 or another churner, or whether that’s a causal omission.
Have a nice weekend friends!

Friday afternoon preview.






