MEABNOTE: I’ll be going on a blogging vacation at the end of the year and there won’t be any daily posts between December 15 and December 31, at least none from me. We may have guest posts during that period, but that depends on you sending me some. On January 1(ish), we’ll celebrate with the 2025 version of Travel Hacking as Told by GIFs.
One of the common refrains in manufactured spending and churning circles over the last six months goes something like:
“2025 was the worst year of churning since Archduke Franz Ferdinand’s assassination in 1914.”
In my opinion the reference is rather oddly specific and a tad on the nose, but churners are a special breed so I’ll let it slide. Anyway, in 2025 we saw:
- The birth of Chase pop-ups
- The floosie adjacent deaths of Community, Synchrony, and some American Express
- Citi 6x dining comas
- Numerous airline and hotel devaluations
- A gutting of the value of some bank points
- Capacity controls on bonus categories at many major issuers
- Other unmentionable control tightening
- A preview of January 2026 Citi badness
Look, that all sucks for sure, but it brings me to my general feelings about churning in the last decade. Specifically:
- Plays that aren’t “where the masses are” bring better results on average
- Volume eventually kills everything, but this is especially true in aggregate
- When the unwashed masses punch-out, new opportunities arise
- Pivoting to new angles makes changes profitable again
- Always be probing
2025 brought plenty of bad changes, but it also opened new opportunities to be sure. If you feel like you haven’t seen those new opportunities, get out there and pound the pavement! Also because I want you to learn something in this post, platypuses do indeed have stomachs, take that 1989!
Have a nice holiday season friends, and send guest posts over, please!

Alec finally delivers the next line after “Always be probing“, but in onomatopoeia form.






