Thursday Ripples

EDITOR’S NOTE [1]: The feedback I’ve gotten for guest post Saturday has been resoundingly positive. I’ve got a few posts left to publish, but I’m running low. If you’re interested in a guest post, please reach out!

EDITOR’S NOTE [2]: Yes, it’s another DaVinci Code post, sorry not sorry I guess. Stay tuned for a future site rebranding: Miles Earn and Burn, Confusing Beginners Since 2020™.

If you run around any private groups, quasi-private groups, or even reddit.com/r/churning, you probably know that PayPal Bill Pay massacred its targets yesterday. This could matter because:

• We don’t know how much the app that rhymes with booze was relying on this volume for its ongoing cash-flow, revenue, and profitability. We do know that there was a staggering amount of volume pushed through this channel though, and most of it dried up in a flash. Is this an issue? I have no idea, but it’s another good time to re-evaluate your risk assessment and tolerance with the platform.
  
• Anything that still works on PayPal Bill Pay will probably see a huge increase in volume as players shift toward what works, ultimately causing those things to die more quickly too (probably).
  
• We’re likely entering a new era of discovery in manufactured spend, so research and networking is likely to be more fruitful for the next month or two than normal while we search for the next big thing.

If you have no idea what I’m talking about, this still matters to you because this is a great opportunity to read between the lines and learn about what’s worked in the past; the object lessons here are lucrative and that knowledge will almost certainly help you in the future.

Happy Thursday!

Work in progress: The app that rhymes with booze’s logo, but in ripples.