It’s been an open secret that certain types of debit cards give cash back, and a slightly less open secret that some cash-back debit cards are friendly to manufactured spenders by design. Yesterday, one of the recent favorites was nerfed for nearly all useful plays and now small spenders and heavy hitters are wandering through the stages of grief from a lost revenue source. Once you’ve moved through the stages, take stock and do the following:

  • Realize that the same plays work with other similar products
  • Remember what worked here for future probing
  • Look for alternative plays that work with the nerfed product under its new constraints

I’m sure there are still opportunities with the nerfed debit card, and I’m sure that other debit cards will step up and take its place. Keep looking, and have a nice Thursday!

Remember that even the lessons of being Bonvoyed can lead to new opportunities.