Category: Gift Cards

Introduction

The gift card resale market for most major bulk brands has been turned on its head recently, which has had ripple effects on the fuel points markets:

  • BestBuy, Home Depot, and other bulk rates have fallen to new lows, down 3-6%
  • Kroger fuel point rates have risen to record highs, up nearly 50%

What’s even going on? The answer with all things gift cards in 2024 always comes back to the Big Pepper Trifecta: for example, news at Stephen Pepper at GC Galore, or the Pepper Rewards app.

The Temporary New Kid in Town

What’s Pepper Rewards doing that’s disruptive? It’s right there on their web page front and center as the first text you see:

“New users even get 10% back for their first 15 days of shopping on yes… EVERYTHING!“

Pepper sells BestBuy, Home Depot, airbnb, and other gift cards, and yes with the right credit cards you earn even more rewards for buying through Pepper, so it’s easy to sell a BestBuy gift card to someone for less than normal and still take a big profit, which turned the market toward a local minima for resale rates on those cards. (Side question: What’s a new user anyway?)

Kroger fuel points supplies have fallen off a cliff because they’re normally earned by buying bulk gift cards during a 4x fuel points sale, and regular suppliers aren’t out there doing that because gift card resale rates are low. If we channel Economics 101 for fuel points: falling supply means increased prices due to supply shock.

How to Play It

In the post-modern economy, the role of FinTech companies observationally is to transfer money from venture capitalist (VC) bank accounts to consumers’ wallets, and that’s almost certainly what’s happening with Pepper. The excess supply of the $23 million in VC money invested into Pepper will dry up eventually, which probably means rather soon in practice. In the mean time, gift card resellers that want to weather the storm have a few plays:

  • Hold bulk gift cards for when Pepper inevitably runs out of money and rates rise, but sell fuel points now
  • Buy gift cards for home or business use at Kroger and sell the fuel points now
  • Switch to Pepper and forgo fuel points, and use someone’s referral link to make their day
  • Switch to another manufactured spend technique all together

There’s always a play; Always be probing.

The third pepper in the Pepper Trifecta currently skewing the gift card market.

  1. Do this now: Register for double points at Hilton properties for stays between May 2 and September 2.
  2. Do this now: Register for free HotelSlash membership using promo code FREE4LIFE. Incidentally, you can mention the same promo code to get into the employee restroom at the back of the Waste Pro Garbage Truck Museum in Florida. In case you’re wondering, yes, that’s a real place and no, I didn’t make it up. (Thanks to FM)
  3. The Chase Aeroplan card has a new, tiered sign-up bonus of 100,000 miles, and the $95 annual fee is not waived for the first year:

    – 70,000 miles after $4,000 spend in three months
    – 30,000 miles after $20,000 in additional spend in 12 months

    The card also earns 3x points at grocery stores, so it’s particularly friendly for manufactured spenders. (Thanks to C-MontgomeryChurns)
  4. Martins, Giant, and Stop & Shop stores have either 2x or 3x points (depending on location) on Vanilla visa gift cards through Thursday, limit $2,000 per loyalty account, and obviously it’s impossible to have more than one loyalty account, right?

    These are either Pathward or Sutton gift cards depending on the store. (Thanks to DoC)
  5. Staples has fee-free $200 Mastercard gift cards starting Sunday and running through Saturday, limit five per transaction.

    These are Pathward cards.

Have a nice weekend!

Display rack at Staples adjacent to the gift cards, or relic from the garbage truck museum? You decide.

  1. Do this now: Register for your personalized United MilePlay offer. I got 7,400 bonus redeemable miles with a $650+ premium fare flight booked and flown by June 7.
  2. The Citi AA Business card has an elevated 75,000 mile sign-up bonus after $5,000 spend a single purchase, and the $99 annual fee is waived the first year. Note: I tried to strip off any tracking parameters from the offer, but it wouldn’t load when they’re stripped off. As usual, I’m not here to sell you credit cards and I won’t earn anything if you use this link.

    If you thread the needle through the terms and conditions and the sign-up bonus sticks around long enough, you can get it twice in just over three months, keeping in mind that business card approvals at Citi require 91 days between applications.
  3. Office Depot / OfficeMax stores have $15 off of $300 or more in Visa gift cards through Saturday. For best bang:

    – Even multiples of $300 typically offer bigger per card discounts
    – Try for multiple transactions back to back
    – Link your cards to Dosh
    – Don’t forget the American Express Business Gold $20 monthly credit
    – Look for lower fee Visas (currently, new cards are rolling out with a $7.95 activation fee)

    These are Pathward gift cards, so have a liquidation plan in place.
  4. You can make six credit card payments with your tax return or extension due today, which is a low friction way for manufactured spend provided you can float the money in case of any potential IRS holds. You get two payments each with PayUSATax [1.82%], Pay1040 [1.87%], and ACI Payments [1.98%]. The same game works with quarterly estimated taxes to scale this throughout the year.

    Usual disclaimer: I’m not a tax professional or an accountant, and you shouldn’t listen to my advice about anything, ever.
  5. Southwest has a promotion for 25% off base fares with promo code SAVE25NOW booked by this evening. There are blackout dates, and not all flights on non-blackout dates are included, but isn’t that what Wanna Get Away+ fares are for?

MEAB vibes.

EDITOR’S NOTE: ⚠️Warning! Your subscription to MEAB is cancelled effective immediately due to rewards abuse⚠️ (Just kidding, that was Bilt, and they were apparently just kidding too)

  1. Kroger stores have a 4x fuel points promotion on third party gift cards and fixed value Visa and Mastercards running through April 23.

    The fuel points market is currently slightly depressed, but if you can hold them for a few weeks you’ll probably get better rates. Kroger account shutdowns are largely a thing of the past with good account hygiene and keeping balances well below six figures.
  2. There’s a new free churning called CardRight that tracks sign-up bonuses, card eligibility rules, when you can close a card without clawback, current card offers, and similar features related to card churning.
  3. H-E-B Stores have a $10 H-E-B gift card with the purchase of $50 or more in Home Depot or Lowe’s gift cards. Scale with multiple H-E-B accounts. (Thanks to GCG)
  4. Yes, there have been scattered reports of big retention offers for Business cards at American Express, and we’ve been hearing them in quasi-private forums for several weeks; no, we don’t know a way to be targeted if you’re not already targeted. Either way though, you should always be checking for retention offers and comparing those to new sign-up bonuses before accepting.

Happy Thursday friends!

Bilt company party invitation preview just dropped.

  1. Do this now: Register for 1,000 bonus SkyMiles for each Hilton stay through July 7. Stays must be booked after registration to be eligible.
  2. Meijer MPerks has $10 off of $150 or more in Mastercard gift cards through Saturday, limit one per MPerks account. Obviously it’s impossible to have more than one MPerks account, right? The science just isn’t there yet.

    Meijers sell both Pathward and Sunrise gift cards.
  3. Office Depot/OfficeMax stores have $15 off of $300 or more in Mastercard gift cards through Saturday. A few reminders:

    – Don’t forget your monthly AmEx Business Gold office supply credits
    – Typically these scale nicely in a single transaction
    – Link your cards to Dosh

    These are Pathward gift cards.
  4. US Bank has all-time high sign-up bonuses for a few cards:

    – Leverage: $900 after $7,500 spend in 120 days
    – Triple Cash Rewards: $600 after $4,500 spend in 150 days
    – Altitude Connect Business: 75,000 points after $6,000 spend in 120 days
    – Attitude Power: 75,000 points after $10,000 spend in 120 days
    – Korean Airlines SkyPass Visa: 70,000 miles after $5,000 spend in 90 days

    Every single one of these cards is churnable, but the points for the Altitude Power and Connect aren’t transferrable to the Altitude Reserve unfortunately. Remember to check US Bank tips and that US Bank combines hard-pulls for same day applications. (Thanks to DoC)
  5. A Chase Ink Unlimited $1,200 sign up bonus after $6,000 spend in 90 days has been floating around private forums for several weeks, and has now became public, though with extra tracking information (the link I used lacks the extra info). This is the same link you get from an in-brach business banker which means:

    – It should be safe
    – It will usually not be subject to 5/24, you may be approved up to 8/24

    Just like the US Bank points above, these points are stuck with this credit card and can’t be transferred to another card, making it effectively a cash-back only play.

Happy Monday!

At least science knows some things.

Editor’s note: Yes, I’m being extra hard on Boeing today, and no, I don’t actually think their planes are unsafe. But this post is how it is because reasons.

  1. Do this now (if you ever take Amtrak rides): Register for double base points on Amtrak travel through May 21.
  2. Simon bulk gift card orders have increased in price to $5.49 per card, and an unspecified “small increase” in shipping fees. They’ve also become much less friendly to manufactured spend for new accounts, so the utility is shrinking even faster than Boeing’s 737-MAX factory output. (Too soon?)

    These accounts were typically extremely valuable before the Incom three-swipe limit rules were implemented, just like how Boeing 737s were more valuable before the MAX line.
  3. Target will have 10% back on Target gift cards of up to $500 in eight days on April 13, reminiscent of the typical annual holiday sale. You’ve got plenty of time to get a few of burner accounts spun up to maximize this deal. (Thanks to FM)
  4. Capital One has a 30% transfer bonus to Virgin Red, which can be converted 1:1 to Virgin Atlantic miles, through April 30.

    Sweet spots include business class redemptions to and from Europe on non-Virgin metal and domestic economy flights on Delta.
  5. A public service announcement: Yes, sign-up bonuses of 175,000 Membership Rewards are still available via referral, but you can still get 250,000 Membership Reward sign-up bonuses with some effort and a little luck by varying browser, IP address, landing page link, letting the application timeout and reloading, waiting for another door-plug to fall off of a 737-MAX9, etc. So, stick with the 250,000 variant without a referral in two player mode unless you’re able to maximize a 10x bonus on dining effectively.

Have a nice weekend!

Simulating 737-MAX9 door plug roulette.

  1. An update to the PSA about Google Pay and US Bank Altitude Reserve 3x mobile wallet earning: I heard from a few readers that Google Pay works for them at 3x, and Nick at FM said the same. At this point I think the criteria for whether or not it works is a combination of whether you’re on mobile or desktop, and when your Google Pay wallet was created, which probably dictates which technology stack it uses.

    I’ve also heard from several readers that Apple Pay doesn’t earn 3x for them either, but removing the card from your wallet and then re-adding it fixes the issue. What a mess!
  2. Starlux Airlines opened its schedule for travel between Seattle and Taipei, and business class is currently bookable for 75,000 Alaska miles. Award availability is currently better than average. Flights start on August 16.
  3. The American Express Hilton Business card was enhanced to a lower overall value proposition. The highlights:

    – Increased annual fee to $195 after July 1
    – No more free night certificates at $15,000 spend or $60,000 spend after July 1
    – Quarterly $60 Hilton credit
    – Base earning goes from 3x to 5x immediately
    – Bonus 6x categories are gone after July 1

    I usually have 2-3 of these in my rotation at any time, specifically for the free night certificate spending. Post this change, I’ll have between zero and 0 of these. #bonvoyed
  4. Priority Pass cards issued by Chase are losing access to restaurants on July 1. If you value this benefit, chat with Cookie Monster about your business card needs or become a Bank of America Elite.
  5. RobinHood is the new cool kid on the block with a co-branded card issued by Coastal Community Bank. It has no sign-up bonus and an effective annual fee of $60 because you’ll need a RobinHood Gold membership and that’s the current 12 month cost. The card earns 3% cash back everywhere and obviously will be huge in the right hands, which hopefully includes a lot of you.

    When a new product comes out there’s always a trade-off between hitting it as hard as possible in a short time on the assumption that it’ll be cut quickly, and being moderate to take advantage of the product over years because the long-term value will be huge. This one almost certainly falls into the former category.
  6. Staples has fee free $200 Visa gift cards starting Sunday and running through the following Saturday, limit eight per transaction.

    These are Pathward gift cards. (Thanks to GCG)

Have a nice weekend!

A black cat walking under a ladder near your wallet is another potential fix for US Bank 3x earning.

  1. Southwest has extended its schedule through January 8, 2025, which includes Thanksgiving and Holiday travel dates. Now isn’t guaranteed to be the cheapest time to book holiday tickets, but it’s certainly not the most expensive time either and if prices do drop you can collect the differences as mileage refunds or travel credits. (Thanks to Brian M)
  2. Staples has fee free $200 Mastercard gift cards starting Sunday and running through the following Saturday, limit five per transaction.

    These are Pathward gift cards, so have a liquidation plan in place. Current Pathward liquidation limits at major retailers are $480 every six minutes. There are still in-person and online liquidation plays, always be probing.
  3. United now allows pooled mileage accounts for up to five people total, but there are some serious caveats:

    – Pooled redemptions are only for United and United Express flights
    – Members have a 90 day block from leaving a pool and rejoining another

    That first point bears repeating: You’ll be flying United, or even worse, United Express.
  4. Southwest is running a fare sale for travel from April 9 through June 5 for continental US fares, and slightly different dates for fares to Puerto Rico.

    At least you won’t be flying United Express.
  5. Weis Markets have 4x points on $100 or more in third party gift card purchases through the end of March. (Thanks to GCG)

Have a nice weekend friends!

Pictured: Flying the friendly skies with United Express.