I’m certain you don’t need another article about how AI is changing everything, I mean, I think it’s obvious that it is and you already knew that. But, we’ve entered a new era of disinformation in churning, and as a shrewd churner, there’s a newly popular kind of redirection to watch out for.
Background: The Forum Problem
Search results in AI are wildly overfit on forums. When there’s only a single answer or two in those forums, your AI overview will quite confidently give you a summarized version of those posts. This can be, and is being, actively weaponized in churning.
Do you want to spread FUD to protect your own play? Good news, it’s simple as long as there’s not a lot of discussion out there. Just respond to a question on reddit or on FlyerTalk with FUD, and Google, Perplexity, and even Bing (remember Bing? How about Alta Vista?) will spread your FUD to everyone who asks. Need an example? There’s nuance to be clear, but sure.
Result: The “Gemini said ….” Problem
Obviously, this feeds into a lot of the current state of the world and the kinds of discussion happening in private. Let’s take a really basic example: “Gemini said I could use a Mastercard at Costco, so I got the new stupid Citi AA Executive Mastercard and I’ll hit the bonus spend at my local store”. Gemini might be sort of right (Mastercard debit cards with PIN will work at Costco stores), but I hope you have a fallback when you find that your Mastercard credit card won’t actually work.
Dealing with It
Cool story bro, but what do I do with that? Well, in churning and manufactured spend, those who dig just a bit deeper, think just a bit harder, and trust but verify often do orders of magnitude more volume than average. So, I guess do whatever you want with that.
Happy Wednesday friends!
Sometimes AI generation is very meta.