American Express shut down the accounts for a large number of churners yesterday. If you were affected, I’m sorry, that sucks and I hope you’re back with AmEx soon. What happened exactly? Let’s start with vitals:
- Shutdowns happened between 1 PM and 5 PM Eastern
- Shutdowns didn’t occur simultaneously, they were spread throughout the day
- The Apple Pay early warning system didn’t work this time
- Shutdown emails used the reason “accounts […] not being used for the intended purpose”
- Applying for a new card after shutdown was instantly denied with the reason “previously engaged in abuse, misuse, or gaming”
Now, let’s talk causes. I don’t work at American Express so I can’t offer definitive evidence, but we have plenty of data points that all point in the same direction. Those say:
- PayPal games didn’t cause this
- Employee cards didn’t cause this
- Referrals didn’t cause this
- Back-button didn’t cause this
- Lots of sign-up bonuses didn’t cause this
- Fitness club history didn’t cause this
- The floosies were a common denominator and probably came back to bite
Notes and lessons from American Express shutdowns in general:
- You can’t add new transfer partners once a shutdown happens*, so add partners now
*… unless you have an AmEx business checking account - You can only transfer 999,999 Membership Rewards per day per transfer partner
- AmEx doesn’t close other players at the same address for guilt by association
- You’ve got until the end of the day to cash out your points when you’re shutdown
- If you cash-out with gift cards, only the physical ones work post shutdown
- AmEx won’t refund annual fees for shutdown cards on their own
- You can accelerate pending Membership Rewards points if you make a payment, call, and get lucky
- Don’t trust the reasons for shutdown from commenters that weren’t part of the shutdown
And finally, my advice:
- Shutdowns probably aren’t over yet
- If you rank high on the floosie scale and aren’t yet shutdown, consider a sneak-attack-strike-back
- If you end up shutdown and a rep tells you they can’t help you transfer your points, HUCA
- If you have lots of posted charges and pending points, try and get them accelerated
- Don’t forget about the arbitration clause for pending points that haven’t posted
Good luck out there!
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A small post-shutdown brew to lighten the evening.
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