In scientific circles we occasionally discuss the “epistemic gap”, which refers to things that are knowable in principle but for whatever reason we still don’t know them.

In manufactured spend there’s a favorite epistemic gap of mine: How much spend can you possibly generate in a day? You can of course ask related questions too, such as:

  • How much spend in a day if you spend only from home?
  • How much spend in a day with a grocery category multiplier?
  • How much spend in a day with a single card issuer?

I could tell you what my records for the above are, but assure you that my records aren’t world records. I can confidently say that the world records for each of the above are beyond an average American annual household’s income though.

What’s the point? If you’re not shutdown, you haven’t filled the epistemic gap, so consider whether bigger scaling makes sense or whether you’re exactly at the level you’re comfortable with.

The epistemic gap, illustrated for visual learners.