An interesting phenomenon in churning that ostensibly surfaced in 2026 is weaponized FUD (fear, uncertainty, and doubt). I suppose that’s probably been true in many circles for years; but churning, an industry built on trust, has been largely immune. Something’s absolutely changed recently, and discussion of intentional misinformation campaigns is spreading.
How can you combat it?
- The best data point is your own
- Trust but verify
- Conflicting data points are becoming the FUD tell
- Be part of a group where everyone can trust each other
Yes, I’m being intentionally vague, sorry not sorry.
Have a nice weekend!
Always be probing I guess.