The two worst US programs in loyalty showed us why they’re the worst again:

  1. Delta introduced Basic Business, which means you’re going to pay more for tickets if you want:

    – Seat assignments
    – More checked bags
    – Change fee on revenue tickets
    – No same day changes, no standby
    – No lounge access, at least included in the ticket

    Remember friends, choosing to fly Delta is a choice, and choosing to spend on a Delta American Express Card is a bigger choice. And if you’re choosing to Delta’s product on 767-300, I mean wow.
  2. Marriott Bonvoy devalued points redemptions between 5% and 15%, bringing my scientifically calibrated made-up point valuation down to 0.39 cents each. Now who wants to go earn 3*0.39x on general card spend?

    Don’t worry though, the resort fees and the parking you’ll pay on your free-night awards didn’t devalue, they’re still full price.

Both have good alternatives in loyalty, and you can still pay for hotels with cash too. Be deliberate friends! Now, let’s illustrate a loyalty program that’s trying:

Happy Thursday friends!

Delta’s 767-300 business class, international config.