EDITOR’S NOTE: If you don’t know what I’m talking about, the specifics don’t matter. But the general advice, inertia kills, always applies.
Did you get a letter from Bank of America in the mail over the weekend, yesterday, or maybe in Informed Delivery today about that automatic thing? You’re definitely not the only one, they’re showing up in batches and in theory the jig is up on May 2.
What do you do if you’re affected?
- Hit it as hard as you can until you can’t, the downside of doing so is minimal now
- Find other regional versions of the thing, ideally more than one
- Send (more) sirens in every chat room, but only if your name starts with a J and ends with an immy
But thinking bigger picture, remember that inertia kills and you were just its latest victim if you don’t have other plays waiting in the wings. Fortunately you can fix that going forward if you’re scrappy. Always be probing.
The normal BofA letters, on the other hand.