Plays are always evolving and as plenty of us have learned, they can vanish in the blink of an eye. That’s especially true if you’re a believer in axe-everything-Saturday, but I digress. When a play inevitably dies for you, you’ll need to pivot to a new play. If you’re like many of us, that takes time with roadblocks like:
- Analysis paralysis, like “what’s the best way to get money into that new account?”
- Fear of another shutdown, or “but what if this new play gets me shutdown at my credit union?”
- Setup friction, or “I need a new EIN and some micro-deposits, I’ll do that later”
- Opportunity cost, or “I could just run over to Kroger instead”
I’m sure you’ve got a few more to add to the list too. The punchline here should be obvious, when you let roadblocks get in the way, you’re not earning money on a new play. Since plays can die in weeks or months, getting six to seven figures through them in a short time can be the difference between earning lunch money or earning a new SUV.
Good luck friends!
Then there are the plays that earn “lunch” money instead of lunch money.