{"id":8146,"date":"2024-08-23T04:00:00","date_gmt":"2024-08-23T10:00:00","guid":{"rendered":"https:\/\/milesearnandburn.com\/?p=8146"},"modified":"2024-08-22T17:55:57","modified_gmt":"2024-08-22T23:55:57","slug":"stepping-back-whos-paying-and-what-are-they-watching","status":"publish","type":"post","link":"https:\/\/milesearnandburn.com\/index.php\/2024\/08\/23\/stepping-back-whos-paying-and-what-are-they-watching\/","title":{"rendered":"Stepping Back: Who\u2019s Paying, and What are they Watching?"},"content":{"rendered":"\n<p>A balancing act that we frequently face in manufactured spend and churning is knowing how hard to hit a deal. If you push it too hard, you may kill it in days. If you don\u2019t hit it hard enough, you\u2019re leaving money on the table &#8211; potentially a lot. <\/p>\n\n\n\n<p>What\u2019s the magic behind how hard you should hit a deal and when you should back off? In my mind it comes back to two fundamental questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Who\u2019s paying for your earnings?<\/li>\n\n\n\n<li>What metrics, compliance, and regulations are important to them?<\/li>\n<\/ul>\n\n\n\n<p>If you can answer those two questions then you\u2019ve got a guide for how much abuse a deal will tolerate. If, for example, you\u2019re dealing with a small, local casino\u2019s loyalty program that\u2019s relentlessly focused on bringing in gamblers, you can bet that they\u2019ll know pretty quickly if they start paying out a ton of rewards due to your shenanigans. So, I\u2019d treat such a thing as a short, surgical strike and try and run the deal low and slow over months or years. <\/p>\n\n\n\n<p>On the other hand, if you\u2019re dealing with a dinosaur bank that has disconnected legacy systems and trillions of dollars in assets, your debit card funding would probably have to get well into seven or eight figures before it showed up as a blip on anyone\u2019s KPI dashboard, and on top of that they\u2019d have to be curious enough when they see it to dig in and figure out what\u2019s going on. So, this one is a probably a pedal to the metal play, understanding that time and not volume will probably make the deal die. <\/p>\n\n\n\n<p>So, an unsolicited suggestion: When you encounter a new deal, think about who is paying for it and what their regulations are as a guidepost. <\/p>\n\n\n\n<p>Good luck! <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"588\" src=\"https:\/\/milesearnandburn.com\/wp-content\/uploads\/2023\/08\/image-11-1024x588.png\" alt=\"\" class=\"wp-image-10212\" style=\"width:420px\" srcset=\"https:\/\/milesearnandburn.com\/wp-content\/uploads\/2023\/08\/image-11-1024x588.png 1024w, https:\/\/milesearnandburn.com\/wp-content\/uploads\/2023\/08\/image-11-300x172.png 300w, https:\/\/milesearnandburn.com\/wp-content\/uploads\/2023\/08\/image-11-768x441.png 768w, https:\/\/milesearnandburn.com\/wp-content\/uploads\/2023\/08\/image-11-1536x882.png 1536w, https:\/\/milesearnandburn.com\/wp-content\/uploads\/2023\/08\/image-11-1320x758.png 1320w, https:\/\/milesearnandburn.com\/wp-content\/uploads\/2023\/08\/image-11.png 1748w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\" style=\"font-size:14px\">Sample bank KPI shenanigan finder.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A balancing act that we frequently face in manufactured spend and churning is knowing how hard to hit a deal. If you push it too<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[12,56],"tags":[],"class_list":["post-8146","post","type-post","status-publish","format-standard","hentry","category-ms-hints","category-wisdom"],"_links":{"self":[{"href":"https:\/\/milesearnandburn.com\/index.php\/wp-json\/wp\/v2\/posts\/8146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/milesearnandburn.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/milesearnandburn.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/milesearnandburn.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/milesearnandburn.com\/index.php\/wp-json\/wp\/v2\/comments?post=8146"}],"version-history":[{"count":2,"href":"https:\/\/milesearnandburn.com\/index.php\/wp-json\/wp\/v2\/posts\/8146\/revisions"}],"predecessor-version":[{"id":10213,"href":"https:\/\/milesearnandburn.com\/index.php\/wp-json\/wp\/v2\/posts\/8146\/revisions\/10213"}],"wp:attachment":[{"href":"https:\/\/milesearnandburn.com\/index.php\/wp-json\/wp\/v2\/media?parent=8146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/milesearnandburn.com\/index.php\/wp-json\/wp\/v2\/categories?post=8146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/milesearnandburn.com\/index.php\/wp-json\/wp\/v2\/tags?post=8146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}