{"id":14501,"date":"2026-10-29T04:00:00","date_gmt":"2026-10-29T10:00:00","guid":{"rendered":"https:\/\/milesearnandburn.com\/?p=14501"},"modified":"2026-10-28T21:58:14","modified_gmt":"2026-10-29T03:58:14","slug":"thursday-thought-dont-feed-the-bilt-trolls","status":"publish","type":"post","link":"https:\/\/milesearnandburn.com\/index.php\/2026\/10\/29\/thursday-thought-dont-feed-the-bilt-trolls\/","title":{"rendered":"Thursday Thought: Don&#8217;t Feed the Bilt Trolls"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">You can call Bilt Rewards a litany of things, and each one of them is probably accurate. A few examples since nobody asked: Innovative, weird, tone-deaf, star-studded, disruptors, gamers, builders, puppy-haters, and <a href=\"https:\/\/www.bilt.com\/rent-free-game\/15eb3291-2cff-4aa1-9aa5-85bb58fae5b8\">Ankur+celebrity of the month<\/a> selfie generator.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I think it&#8217;s hard to argue though that Bilt doesn&#8217;t care greatly about its perception in media and participation in its program. In fact, that&#8217;s one of the core tenets of the business, <a href=\"https:\/\/newsroom.biltrewards.com\/alliance25highlights\">so much so that they often talk about member engagement and metrics in their public and investor messaging<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bilt&#8217;s monthly Rent Day has been one of the main drivers of the company&#8217;s coveted engagement. But, those monthly Rent Days have been getting worse over time, and as of Sunday, November 1, they&#8217;re approaching complete unremarkability and mild uselessness. In case you missed it, their next monthly promotion is either (1) poor value gift card redemption boosts, or (2) a 10%-15% hotel credit for rooms booked through their portal (which incidentally <a href=\"https:\/\/www.reddit.com\/r\/biltrewards\/comments\/1wjhuzr\/hotel_price_markup\/\">often marks up hotel retail prices by a lot<\/a>), but it&#8217;s not-combinable with other Bilt Cash hotel credits. Neat eh?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, what can you do about the general decline of the Bilt program and its rapid decline in Rent Day promotions? Don&#8217;t engage, and don&#8217;t boost the platform&#8217;s metrics. Businesses that don&#8217;t get value out of the promotions that they run will stop running those promotions, and businesses that don&#8217;t get the engagement they seek will pivot. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Why so salty today, MEAB (asks no-one in particular)?<\/em> I&#8217;m actually not really salty about this, Bilt can run their program the way they see fit and as a community, we&#8217;ll take part if it makes sense and won&#8217;t otherwise. I&#8217;m just encouraging you to choose one of those options deliberately.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Happy Thursday, friends!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"520\" src=\"https:\/\/milesearnandburn.com\/wp-content\/uploads\/2026\/10\/image-16.png\" alt=\"\" class=\"wp-image-14503\" srcset=\"https:\/\/milesearnandburn.com\/wp-content\/uploads\/2026\/10\/image-16.png 586w, https:\/\/milesearnandburn.com\/wp-content\/uploads\/2026\/10\/image-16-300x266.png 300w\" sizes=\"auto, (max-width: 586px) 100vw, 586px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:14px\">Bilt&#8217;s other Rent Day promotion: Bilt Cash redemption for a free 90% grapefruit 10% orange. (Grapange?)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You can call Bilt Rewards a litany of things, and each one of them is probably accurate. A few examples since nobody asked: Innovative, weird,<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[62],"tags":[],"class_list":["post-14501","post","type-post","status-publish","format-standard","hentry","category-shenanigans"],"_links":{"self":[{"href":"https:\/\/milesearnandburn.com\/index.php\/wp-json\/wp\/v2\/posts\/14501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/milesearnandburn.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/milesearnandburn.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/milesearnandburn.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/milesearnandburn.com\/index.php\/wp-json\/wp\/v2\/comments?post=14501"}],"version-history":[{"count":2,"href":"https:\/\/milesearnandburn.com\/index.php\/wp-json\/wp\/v2\/posts\/14501\/revisions"}],"predecessor-version":[{"id":14507,"href":"https:\/\/milesearnandburn.com\/index.php\/wp-json\/wp\/v2\/posts\/14501\/revisions\/14507"}],"wp:attachment":[{"href":"https:\/\/milesearnandburn.com\/index.php\/wp-json\/wp\/v2\/media?parent=14501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/milesearnandburn.com\/index.php\/wp-json\/wp\/v2\/categories?post=14501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/milesearnandburn.com\/index.php\/wp-json\/wp\/v2\/tags?post=14501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}